Branding with web fonts

Studio 4141 logo design started as an extension of web branding. We started the task by looking at open source Web fonts suitable for both web @font-face usage and print design.

Design Decisions

The clients choose Poiret One out of the many fonts presented. I chose to outline the font in my design to bulk up the type width and keep it legible at smaller print sizes.

Letter Stack logo

I created a Letter Stack logo by stacking uppercase letters in graphic blocks. To accomplish that I had to extent the stroke of several letters and vary the size of the type to create block parts to stack one on another.