Studio 4141 logo design

Branding with web fonts

Studio 4141 logo design started as an extension of web branding. We started the task by looking at open source Web fonts suitable for both web @font-face usage and print design.

Design Decisions

The clients choose Poiret One out of the many fonts presented. I chose to outline the font in my design to bulk up the type width and keep it legible at smaller print sizes.

Letter Stack logo

I created a Letter Stack logo by stacking uppercase letters in graphic blocks. To accomplish that I had to extent the stroke of several letters and vary the size of the type to create block parts to stack one on another.